With partnerships with celebrity endorsers Investors in People assessed North Kesteven District Council’s practices in 2020. As part of the assessment, Reward and Recognition was considered a key priority area for the Council.
From this assessment, a Reward, Recognition and Core Benefits Strategy had been produced. The strategy included planning an Awards Ceremony for employees to celebrate the success of colleagues’ hard work during the past 12 months.
The project group worked with the Council to develop a plan for the nomination, shortlisting and award ceremony using the descriptions detailed within the draft Reward, Recognition and Core Benefits strategy. The ceremony plans were devised to encourage participation and engagement with the employees, as well as to involve families and friends to improve the experience for the award winners. The students working on this project were able to gain logistical skills and high-quality experience working with a big organisation to deliver a large-scale event.
Camper UK specialises in the sale of motorhomes. With partnerships with celebrity endorsers Shane Richie and Adam Woodyatt, Camper UK is continually seeking new and exciting ways to capture a new audience.
The student group evaluated options for marketing the CamperUK products and brand going forward, including new marketing streams (different social media options) or focussed campaigns on new market sectors.
The project team were able to provide insight into the current performance of branding and marketing strategies as well as suggest enhancements to current campaigns, introducing new market options to promote the business more widely for different holiday types.
Complete Careers work with schools at every stage of education, however, as statutory requirements are key within the secondary school curriculum, opportunities to introduce careers are often missed at earlier stages.
For this project, Complete Careers looked to develop a resource suite to support the quality award provided at primary school level. The student team working on this project developed an interactive lesson plan and supporting activities to engage a younger audience in discussions about careers. The project looked at interaction with both the class, teachers and parents to create an early insight into education, training and careers options.
ACIS are a not-for-profit social housing organisation located in Lincolnshire and across the East Midlands.
A large proportion of ACIS’ primary customer base is over the age of 50, a lot of whom are senior citizens with growing support needs. The additional support required to care for these older clients is a driving factor for the development of new services for ACIS. As such, they set the challenge of investigating how they could reduce feelings of social isolation and improve safety and health by using technological innovation for the ageing population who live independently.
The projects team produced an extensive report highlighting key solutions which included the development of an integrated partnership with Age UK campaigns to increase the presence of events and activities and encourage engagement in local communal spaces. The report recognised the benefits of forming partnerships with Lincolnshire-based further and higher education institutions to support the delivery of communal space activities as well as providing IT training and social support.
The group’s suggestions were explored further by ACIS and the students were able to gain first-hand experience into what it would be like to work for a charity organisation as well as gaining experience in a completely different area to their degree subject.
Following on from their previous Graduate Skills Builder project, Micronclean were keen to produce a marketing solution to engage with their employees across all sites, particularly focussed on their SKIES initiative, a strategy to enhance their company culture.
The student team worked with Micronclean’s HR and marketing departments to plan and produce a range of short videos for use on the business websites, featuring key employees across the organisation. These videos supported the company’s aim to familiarise its employees with Micronclean’s culture and core messaging. The students also produced a marketing plan to ensure the videos were well received by as many staff members as possible and improve performance.
Solutions 4 Plastic
As a sustainability-focused business, Solutions 4 Plastics are continually developing products to meet market demands whilst supporting renewable, recyclable solutions.
One of the key areas for the business’s future development plans is to achieve carbon-neutral status.
The Graduate Skills Builder project evaluated the current procedures across the Solutions 4 Plastics business and the impact their business currently has on the environment and produced both internal and external proposals for the business to consider in a move towards becoming carbon neutral.
The student project team examined both the cost and practicality of their proposed options, to recommend a preferred strategy that the business could take forward. This strategy was not just limited to energy use, but a business-wide plan for improving their carbon footprint.