Who is DrumBEAT Marketing?
Starting off their life as a duo of experienced digital marketers, drumBEAT has rapidly evolved into an award-winning, Lincolnshire-based, marketing agency with offices throughout the county. The company have a particular focus on customer relations and transparency throughout all interactions.
What did the project involve?
During the COVID-19 pandemic, drumBEAT found that many small businesses were struggling with marketing and needed additional support. As part of this, they created Evolve – two website packages for small businesses that could not afford large bills. After finding initial success, drumBEAT wanted to perform an assessment of their platform to see ways in which it could be improved – leading them to the Workday programme. Over the course of the project, the student worked closely with drumBEAT, using their talents and interest in marketing to benchmark other marketing agencies. This led to the production of an extensive report exploring the effectiveness of the Evolve platform, The students’ work evaluated the processes already in place and made suggestions to improve the platform in the future. This was a resounding success, with the student moving into paid employment with drumBEAT following the conclusion of the project.